(Translated)

A trip to Nepal changed Jeanne de Kroon’s life forever. There, among shimmering saris and ancestral silks, she discovered in fashion a vehicle for storytelling—slowly woven, by women artisans from around the world. Under the summer sun, the creative director shares her vision.

Her passion for fashion began when she was a child. Creative director and entrepreneur Jeanne de Kroon fondly recalls how, with scraps of fabric, she created dresses and proudly modeled them for family and friends. Later, at eighteen, she was discovered as a model and it seemed her dream had come true. She was now part of the fashion world.
However, the industry disappointed her. She didn’t feel the magic, the beauty, or the connection—so she decided to change course and study Philosophy and Political Science in Berlin. A few years later, a trip to Nepal brought fashion back into her life and reignited her passion.
She understood then that “fashion is the silent library of the greatest feminine stories,” and that’s how her own began as an entrepreneur.

Tell us about your brand.

“We work hand in hand with artisan communities, from India to Afghanistan, from the Himalayas to Ghana. Zazi is a co-creation—every piece is born in collaboration, fusing ancestral knowledge with our shared vision of a fashion industry rooted in connection and regeneration. Every woman participates when she’s ready.”

What challenges have you faced as an entrepreneur in the fashion industry?

“Many. One of the biggest has been building a business that follows the rhythms of nature. We work with natural dyes, handwoven silks… This means surrendering to the timing of the Earth, trusting the process, and creating a system based on collaboration—not control.

As a woman founder, I’ve also had to deprogram myself from hyper-control. The more I trust my intuition, honor my menstrual cycle, and listen to the rhythm of life, the more the company grows in harmony with that.”

Do you think there’s still much to do in terms of sustainability in fashion?

“Yes… and no. We already have the answers. For thousands of years, women all over the world have worked with nature to create beauty without causing harm. That wisdom still lives—waiting for us to listen.

The change we need is not just in creation, but in intention. From control to co-creation, from separation to reverence. When we change what we value, we can change the world. And fashion is a perfect place to start.”

Do you like to follow trends or go ‘against’ them?

“I always prefer timeless pieces over trends—woven silks, natural dyes, ancestral embroidery… Things with soul.

There are designers I admire, like Maria Grazia Chiuri, who uses fashion to tell stories about women and craft. But above all, I seek intention. Are you creating from a place of service and love?”

How have your travels influenced your style and yourself?

“Profoundly. Traveling alone to places where I don’t speak the language and can only connect through women, babies, and textiles fills me with joy.

From sitting with mamitas in Peru singing to the Apus, to weaving with women in Afghanistan or listening in the Amazon—these are the moments that remind me who I am.

As a model, I felt invisible. Now I feel radiant, because I’m connected to something real. Something with roots. I’m endlessly inspired by the women of the world.”

Production: @thecrew.es @meribelmonteg, @eusilva | Photography: Darío Aranyo @darioaranyo | Photo Assistant: María Conde @mariacondephoto | Styling: Almu Carnicero @almucarnicero | Styling Assistant: María Monreal @mariamonrealg | Hair & Makeup: Yurema Villa @yuremamakeupartist