At ZAZI, we believe in the power of craftsmanship to tell stories, connect cultures, and create opportunities. One of our most inspiring partners in this mission is Artijaan, an initiative dedicated to preserving Afghanistan’s rich artisanal heritage while providing sustainable income for its craftspeople.

Artijaan works closely with over 40 artisans across Afghanistan, supporting them in a country where traditional craftsmanship is at risk due to ongoing political and economic challenges. By bridging the gap between these talented makers and the global market, Artijaan helps ensure that centuries-old techniques—ranging from intricate embroidery and jewelry-making to glassblowing and carpet weaving—continue to thrive. Their approach goes beyond commerce; it is about cultural preservation, economic empowerment, and resilience.

What makes Artijaan unique is their commitment to working directly on the ground in some of the most remote and fragile regions. Through their collaboration with ACTED, they not only help artisans sell their work but also provide vocational training, ensuring that these skills are passed down to future generations. This direct involvement fosters autonomy, allowing artisans—many of whom are women—to sustain their livelihoods and support their families through their craft.

Our collaboration with Artijaan reflects a shared vision: a world where traditional artistry is celebrated, valued, and protected. Each handcrafted piece that emerges from this partnership carries a deep connection to history, culture, and human resilience. By supporting artisans through Artijaan, we honor the beauty of handmade work and the communities that keep these traditions alive.